When is the best time to post on Facebook to promote your business? The question is quite old to ask, yet people are looking to find out the best time to post on social media, especially on Facebook. They spent hours and hours to discover an optimal time by creating, researching, editing, and polishing this new post.
There is no doubt whatsoever, if you find the best time to post on Facebook, you will get a massive success to reach a broader audience and make your business stand out with your competitors.
This post will definitely help you out, if you just started on Facebook and don’t have tons of previous posting data and audience insights to go with. Though, we are giving hereunder good posting times to start with, but would like to update you as well that these figures / data are very general.
The data will certainly help you out as a beginner, and as you continue posting on Facebook, you will automatically twist the schedule of your posting according to the audience behaviour. And then you will surprise that how much it is different from the general perception.
In this tutorial article, we are going to share exactly how you can find the best time to post content on your Facebook Page to get broader and wider reach, exposure, and engagement.
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Best time to post on Facebook for Business
There are plenty of studies already attempted to uncover this topic, “What is the best time to post on Facebook”, as well as to post on other social media platforms including Instagram, Twitter and etc. What we get to know about all these studies that there is probably not a single best time to post on Facebook.
Every study discovers a wide range of data result, some of the popular studies are as under:
- According to Hubspot, Thursdays and Fridays from 01 p.m. to 3 p.m. are the best times to post on Facebook.
- Hootsuite says that the best time to post on Facebook is 8:00 a.m. to 12:00 p.m. on Tuesdays and Thursdays.
- According to Sprout Social studies, the
Best time is Tuesday, Wednesday and Friday from 9 a.m. to 1 p.m.
Best days are Tuesday, Wednesday, and Friday
They also discover the worst day to post on Facebook is – Saturday
To find the best out of it, all these above studies can be helpful. Though, every study reveals different time frame to post on Facebook, whereas the best time to post on Facebook depends on various factors, it hugely depends upon the business you are into, your industry and in what geographic location your customer are based. When they come online?
It is recommended that instead of getting into the general perception, and discover the best time to post. Let’s focus specifically on your business and find out the best time for you, to post on Facebook.
When should we post on Facebook?
If there is no best time to post, then apply couple of strategy as mentioned here in below and decide to share your content on Facebook.
When you are in your initial stage of Facebook, just focus on these two methods:
When your statistics tells you
The best data is always your own. Thankfully, Facebook offers tons of data for all page owners and admins. Get into your content stats and understand your own audience on Facebook, and how your content is performing. If you keep noticing these basic insights, you will bring more success to your business.
Post when it is relevant
Though, it is little less precise, but you can always try to post when it is quite relevant. A good example is people would love to know about the elections result, and if you keep posting relevant data to keep them updated, there is definitely a high chance that you get more engagement to your post and get followers as well.
Accordingly, the prime example to reach a wider audience is that you can post scores and players career stats during any sport tournament going on.
It is same for business, there are some information that will definitely perform best at a specific time period. If you are focused, you will surely make a way to discover the best time on Facebook.
Use Facebook Insights to find the best time to post
You can always go to the Facebook insights to find your best time to post on Facebook.
To see your page insights, just log in to your Facebook page and click “Insights” from the left-hand menu.
Once you are in the Insights dashboard, there is plenty of data available to you. We are going to look into a couple of specific areas so you will get an idea to discover the best time for Facebook post.
Go to the “Posts” section on left hand menu.
The above chart shows data for recent one-week period, you can understand by the chart that most of the users engage with the page during 09:00 a.m., whereas the least users are on the page during the noon time, i.e. 03:00 p.m. (15:00 hours).
You can see data for all 7 days how many audiences comes to the page. We can also see that from 06:00 a.m. in the morning the number of people engage is gradually increasing till 09:00 a.m. in the morning.
Accordingly, you can see that during 02:00 p.m. to 03:00 p.m. the least number of people on the page.
You can move your cursor on the “Days” box to get individual data for each day. Below image is an example of how Friday’s data look like (Dark blue line is data for Friday).
Find successful post on Facebook
You can also find the most successful post on Facebook via “Insights”, all you need to do is to click on “Insights” and then go to “Posts” and scroll the page down till you find “All posts published” section.
This data can be found just below the same page where you see your audience online data.
You can find date and time when the post was published on your Facebook Page, in the “Published” column. From this data, you can easily understand the page trends, engagement for each post. Accordingly, you can publish your post on the best time so you get more reach and engagement.