The enormous range of talents and skills that creators possess is one of the things that I love the most. They’re multi-talented storytellers, filmmakers, editors, marketers, and entrepreneurs. YouTube has grown from being just a venue where users upload and share videos to providing producers with the resources they need to succeed. It’s now a hub for creators looking to reach new audiences, connect with fans in new ways, and expand their businesses.
10 ways to monetize on YouTube in 2022
The YouTube Partner Program (YPP), a first-of-its-kind business model that divides the bulk of revenue generated on the platform with creators, was introduced over 14 years ago, laying the framework for today’s creator economy. YouTube has paid out more than $30 billion to creators, artists, and media companies in the last three years. They also paid more to YouTube creators and partners in Q2 2021 than in any other quarter in our history.
Along the way, YouTube continued to invest in non-advertising monetization opportunities for creators, such as Paid Digital Goods, merchandising, branded content, and more. The main goal is to assist creators in developing strong and diverse revenue models that fit with both their unique content and their fan base.
Creators and artists now have 10 ways to make money and establish a business on YouTube, including the Shorts Fund. Here’s how to do it:
The YouTube Shorts Fund, a $100 million fund that will be distributed during the last year! Thousands of eligible artists will be contacted each month to claim a reward from the Fund, with payments ranging from $100 to $10,000 based on viewership and engagement on their Shorts. The Shorts Fund is the first step to creating a monetization model for Shorts on YouTube, and it is open to anybody who fits our qualifying criteria, not just YPP creators. Here’s where you can find out all you need to know.
Ads have always been at the heart of producers’ revenue streams, and they remain the most common way for creators to make money on YouTube. The majority of the cash produced by YouTube adverts goes to the creators.
YouTube Premium is a paid subscription service that includes ad-free content, background playback, downloads, and premium access to the YouTube Music app. YouTube partners receive the majority of subscription money.
Creators can provide special advantages and material to viewers who join their channel as monthly paying members at prices specified by the creator using channel memberships.
Fans who are watching live streams or Premieres can purchase a Super Chat, which is a highlighted message in the chat stream that sticks out from the crowd, allowing them to garner even more attention from their favorite creator.
Super Stickers, which allow fans to purchase a colorful sticker that shines out, are another method for fans to show support during live streams and Premieres.
Through Super Thanks, viewers may now express their gratitude and admiration for uploaded videos as well. Fans will also receive a distinct, colorful comment to promote the purchase, which authors will be able to respond to.
The merch shelf allows channels to display official branded products directly on their YouTube watch page. Creators have a choice of 30 different stores throughout the world.
Music aficionados may discover about upcoming concerts and purchase tickets straight from our ticketing partners’ websites with a single click.
YouTube makes it easier for creators and brands to create authentic and impactful branded content through YouTube BrandConnect (formerly known as FameBit). Insights, measurement, and industry expertise are brought to the influencer marketing landscape by BrandConnect, which effortlessly connects brands, creators, and followers.