Through this article, I’ll guide you how to set up Youtube Super Chat and Super Stickers and give you some best practices for using them. With these tips, you might be able to increase your earnings potential. Super Chat and Super Stickers let you tap into a new revenue stream and better connect with your audience during live streams and Premieres.
These features let your viewers stand out within live chat by letting them purchase highlighted chats and animated images. How do Super Chat and Super Stickers work? Viewers watching a live stream or Premiere with live chat enabled can purchase a colorful Super Chat or an animated Super Sticker that stand out and get pinned to the top of chat for a set period of time.
The bigger the purchase amount, the more the message stands out and the longer it stays at the top of the chat feed. Who can use Super Chat and Super Stickers? Here’s a quick run down of some of the eligibility requirements.
Your channel must be monetizing and you have to be in an eligible location. These features won’t be available if live chat is turned off or if your video is unlisted, private, Made for Kids, or age restricted and may not be available on Premieres and videos with music owned by a third party.
Check out YouTube Help Center article for the full list of eligibility requirements including all available locations. Now, let’s walk through how to set up Super Chat and Super Stickers. The best part? Enabling is just one click!
To turn on Super Chat and Super Stickers, go to YouTube Studio. In the left menu, click Monetization. In the menu at the top, click Supers, then Get Started and follow the on-screen instructions. Once you’re set up to use these features they will automatically be available in live chat for all your eligible streams and Premieres.
You can manage them while you’re live. While live, you can moderate Super Chat and Super Stickers much in the same way you and your moderators regular live chat messages. To prevent potentially inappropriate messages use your channel’s Blocked words list. Timed out, banned, and blocked users can’t purchase Super Chats or Super Stickers. You and your moderators can remove paid chat messages and you still do get to keep all of the earnings.
Here’s a rundown of how you can see purchases being made depending on how you’re streaming. If you’re using a mobile device within the live streaming window tap on the Chat viewing options icon and then tap on Super Chat to view just your paid messages. If you’re doing a webcam stream you’ll need to follow along Super Chat and Super Stickers in the main chat feed.
Or, if you’re using an encoder you need to open the Viewer activity widget in your Live Control Room to see a feed of all of your Super Chats and Super Stickers. To see purchases after the stream is over go to YouTube Studio. In the left menu, click Monetization. In the menu at the top, click Supers and your latest purchases will be in the box called Your Super Chat and Super Stickers activity.
For all available purchase information, tap on See All. Let’s talk about some best practices to think about when encouraging your audience to use Super Chat and Super Stickers. First, provide and highlight the value to your audience.
It’s important that you communicate with your audience about why they should tune in, what you’re raising money for and how to use Super Chat and Super Stickers. You can do so by promoting on social media before you go live and also taking the first couple of minutes of your stream to inform your fan base.
Let your viewers know what Super Chats are going to fund. This could be new equipment, video ideas, music videos if you’re an artist or just general support for you and your team. Viewers want to know how they’re supporting you so it’s even better for you to state your goals up front. Give thanks and show gratitude. Show your appreciation for Super Chatters through verbal call-outs.
Look in the camera and shout out your Super Chat senders to make them feel special! There is nothing more engaging for a audience than hearing their own name called out by their favourite artist or creator. Some creators and artists do Super Chat breaks thanking all of their Super Chat and Super Sticker senders at once in order to control the overall pace of the live stream.
When audience feel like they’re really getting something in return they will be much more likely to show support. Have fun, be spontaneous, and keep experimenting Foster a conversation and answer questions. Use Super Chat to answer questions. This will help viewers feel heard and like they’re part of your content.
If you’re using Super Chat with Premieres when you aren’t actually live respond to Super Chat comments and questions directly in the live chat by tagging the sender. Experiment with different content types. Super Chat is an option that can thrive on any and every type of content.
You could try an “Ask me anything” stream and use Super Chat to take requests. You could do a live vlog and give behind-the-scenes access. Use it as a celebration or support of a landmark moment and so much more.
And lastly, always promote your live steams. Use your Community tab, Stories, or social media to promote your stream before and to thank your viewers after you stream. You can post reminders or celebrate those who Super Chatted you. For more best practices on Super Chat and Super Stickers on YouTube check out Help Center article.
Many thanks for reading through this article!