YouTube Shorts Monetization Update
Shorts-focused creators can apply to YPP beginning in early 2023 if they have 1,000 subscribers and 10 million valid Shorts views in the last 90 days.
These new partners will reap the program’s benefits, including the various ways to earn money, such as long-form ads and Fan Funding.
However, nothing will change with YouTube’s current criteria — creators will still be able to apply to YPP once they reach 1,000 subscribers and 4,000 watch hours.
However, these changes reflect the growing diversity of the creator community.
While YouTube maintains the same level of brand safety for advertisers, creators can choose the best option from either of the two that best fits their channel.
Become eligible for YPP with Shorts
Good News, YouTube Shorts creators can qualify for YouTube Partner Program.
YouTube has announced a YPP eligibility threshold for creators of Shorts. Beginning in early 2023, creators can qualify for YPP by acquiring 1,000 subscribers with 10 million valid public Shorts views in the previous 90 days.
Once accepted into the program, partners have access to all of YPP’s features and benefits, including ads on long-form videos.
However, remember that public views for Shorts in the Shorts Feed will not count toward the 4,000 public watch hours eligibility threshold.
Does Shorts creator automatically join YPP, if meets eligibility criteria?
Creator will not be automatically accepted as a YouTube partner.
If your channel meets the eligibility threshold and abides by all applicable YouTube channel monetization policies, you’ll be able to apply to join the program through the Monetization tab in YouTube Studio beginning in early 2023.
Super Thanks for the Shorts
YouTube is also testing Super Thanks for Shorts with thousands of creators, with a full rollout expected next year.
Viewers can thank their favorite Shorts, and creators can interact with their fans via purchased, highlighted Super Thanks comments.
As part of YouTube BrandConnect, YouTube also brings brands and Shorts creators together.
How will revenue sharing work?
Revenue sharing is coming to Shorts at the beginning of early 2023!
Ads appear between videos in the Shorts Feed. So, every month, the revenue from these ads will be combined and used to reward Shorts creators and cover music licensing costs.
They will keep 45% of the revenue from the total amount allocated to creators, which will be distributed based on their share of total Shorts views. The revenue share remains the same whether or not they use music.
Most of our Shorts Fund recipients will earn more money under this new model, designed for long-term viability.
Instead of a fixed fund, YouTube is doubling down on the revenue-sharing model that has boosted the creator economy and allowed creators to profit from the platform’s success.
Revenue sharing on Shorts ads is yet another way for creators to make money; it complements YouTube’s full suite of products, which has enabled the company to pay creators, artists, and media companies more than $50 billion in the last three years.