If you know what to post on social media, then you won just half the battle. To win a complete battle, you should know what to post and when it is to be posted. The perfect time to post on social media is when your followers are online. In this article, we are particularly discussing LinkedIn, as when is the best time to post on LinkedIn.
Though, every social media platform has a different time frame that works best for the audience. Just for an example, the best time to post on Instagram is different than the best time to post on Facebook.
Also, if you go deep inside into it and start counting different time zones, things start to get more complicated.
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When is the Best Time to Post on LinkedIn?
LinkedIn is a professional-focused social platform, where engagement is extremely consistent throughout the week. Though, during the weekend engagement drops substantially compared to weekdays.
The content of LinkedIn is mainly around professional, and career growth, therefore the majority of the audience engaged with the content and make the most out of it during the weekdays. Though, LinkedIn continues to be focused on a wide range of content and steadily becoming equally important like other social media platforms.
According to the Sprout Social, the best time to post on LinkedIn are:
- Best times: Tuesday through Thursday 9 a.m.– noon
- Best days: Tuesday and Wednesday
- Worst day: Sunday (Being weekend)
The above timing is just an idea and isn’t a set answer here either, you need to do some research about the type of audience you’re having to capture more engagement on your LinkedIn profile. Try to grab as much information as you can to make a fruitful decision.
Based on the behavior of competitors in your industry, as well as your audience; below we are trying to explain the engagement for various industry people.
Software and Media Companies
The audiences from media companies are likely to check their social media feeds during the early morning time, like some of them preferred to read a newspaper. Since they are likely to find more engagement and therefore want to post in the morning during weekdays (i.e., Monday-Friday), while companies that are involved in the software business are likely to post outside of work hours to find more and more engagement on their post.
Healthcare and Higher Education
The best time for them is Mid-morning, which is between 10 a.m. to early afternoon. It is suggested to be the best engagement for the healthcare workers, whereas Higher education also seems to follow the same timing.
For B2Bs, the best indicator is to analyze web-behavior. The audience for B2B businesses is most likely other professionals, so the best time to catch them is before they start working or during lunch breaks.
Very much similar to B2Bs, these companies are likely to find success among audiences when they post after business hours are over, or during lunch hours.
If you are serious to build a brand on LinkedIn, it is very much important to find out when the majority of your audience is online, and when they tend to surf the site. You’ll definitely have a better idea of how to grab a broader audience and get more engagement every single time you post on LinkedIn.
If you post content on LinkedIn when the majority of your audience isn’t online, you will never reach out the number of views and engagement you are looking for.
How frequently you should post on LinkedIn?
It depends upon the industry you are into, the audience, and the content that you publish on the platform. Normally, a minimum of two times a week or a maximum of five times a week is a good number to post on LinkedIn. You will find the highest engagement on your post if you follow it.
Though, at the same time, we would like to mention that does not compromise the quality of the post. Make sure that each of your posts should be helpful, tactical, and strategic, so it will be helpful to your audience and attracts them to engage with the content.
In case you run after the quantity and try to post as many as possible, then the lower-quality content will damage your engagement metrics and you will end up with nothing, and the algorithm of LinkedIn will not display your content to a broader audience. This is the case with all social media platforms, whether it is YouTube, Facebook, or Instagram, the algorithm prefers good content.
Try to publish a variety of content on LinkedIn, whether you decide to publish five posts in a week or just two in a week. Also, ask your followers to provide feedback in the comments section, so they get engaged with every post of yours.
As you grow on LinkedIn, you will figure out the strategy that works out best for you, and what types of content perform best for your online business.
Try these above tactics out and try some experiments as well, while you publish a post on LinkedIn, it is a long strategic game. Every audience is unique and as time passes, you can be able to discover what is best for your audience. Take your time and keep posting high-quality stuff and it will definitely come out good to you.
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