In 2018 Google rolled out a new feature called “People Also Search For”, which is shown to the user when they click on a search bar result and immediately come back to the Google SERP’s results page. The keywords that appear in “People Also Search For” are the keywords that have been searched by those users who also searched the main query. It is a way for Google to suggest other related queries, and you may then search for those keywords as well.
For SEOs purposes, this is a gold mine, since the related data coming directly from Google Search Engine. It is an SEO Strategy for 2021 and goes beyond.
Google continues to add variety and make SERP (Search Engine Results Pages) dynamic, and optimized so professionals alike can get the desired results immediately and also, they may get an idea about the keywords for which they don’t have any idea before.
In this article, we will be focusing on “People Also Search For” results and use that as a strategy for targeting new traffic on what people are also asking.
What does it mean by “People Also Search For?”
The feature “People Also Search For” is shown only to the users who click on a search engine result and come back to the results page immediately.
Since the user immediately returned to the SERP, therefore Google search engine assumes that the user didn’t find the right keyword what they are looking for, and it will show other suggestions under the “People Also Search For” section, so user can get the desired result what they actually searching for.
The suggestions are related queries and part of what is called User Intent. Finding out the intent of the user and providing options to find the exact intent of the search.
What is “People Also Ask?”
The “People Also Ask” section is such a dynamic feature from Google, it contains a set of questions relevant to the original search query.
If you are looking to write an SEO-friendly article, this section will be a goldmine since data appear directly from Google itself. You can use these topics to multiply potential organic reach in Google.
How to improve your Bouncing Rate?
If Google Analytics data shows that users are bouncing off your pages for specific keywords or queries, it is a good signal that you are not providing the information accordingly to your user’s requirement.
Pay more attention to the related list of questions, and address them too. Include questions that show on “People Also Ask” and “People Also Search For” sections, as this strategy will definitely make your content valuable and more useful to your users.
If you’re getting confused about how to rank your post on the search engine, examine the websites that are rank higher than you, study your competitors’ content. Find out how it is different than your posts in terms of length, topics covered style, etc.
Try to make a note of what you see in each of their content, and make a way out with the better content. Don’t ever try to copy the same content, the idea of studying the competitor’s content is just to focus on the user first followed by the search engine.
How can I use the “People Also Search For” section to improve my content?
You can follow few simple steps to improve your content by using the data for this tool.
- Uncover new ideas for your upcoming posts.
- Get a sure-shot idea of what people are searching on the internet similar to your original query.
- You can create a separate Frequently Asked Questions section in your posts where you can cover all questions that people are searching for on the internet.
- Optimize your existing blog posts by covering these topics in your post.
Expanding your content as much as you can by providing value to the user who visits your website. The more organic opportunities you have, the more you reach a broader audience, which is good to build trust, credibility, traffic, and money.
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