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How to write SEO-friendly Blog Posts?
To keep your reader, engage with an article, you should know how to write SEO-friendly blog posts.
Writing is an art, and to write blog posts requires skill, the more you write, the more your skills are improved.
A well-structured content keeps your readers interested, people wish to share your articles with others if they understand and get some value out of it.
Your search engine ranking will also get better over time if you improve your writing skills with every article that you post. It goes hand in hand!
An optimized blog post for search engines and users is a skill that improves by writing practice.
There are few simple steps one needs to follow to ensure that everything you publish on your blog is SEO-friendly.
The title of the post, the structure of your article, headings and subheadings, formatting of text, and paragraphs play a vital role in search engine ranking. In this post, we will walk you through some basic yet important steps that you need to follow to write SEO-friendly blog posts.
What is SEO – Search Engine Optimization?
SEO is just a simple process to optimize your content according to the search engine’s ranking. So, when someone searches through a relevant keyword, the search engines will show the results by the same keyword. An SEO-optimized article will display in the search results and draw traffic through organic search.
The proper keyword research ensures that an article rank in the search engine, this complete process functions around specific keywords and makes keyword research a fundamental element for SEO – Search Engine Optimization.
Essential elements for SEO friendly Blog Posts
To write SEO-friendly articles, you must understand the necessary steps that need for an SEO-friendly blog post. Regardless, you are a beginner and just start writing blog posts or have experienced it for years and doing for last so many years. In either case, once still have to implement these SEO technics and keep your content refresh.
Though, properly optimized content needs time to rank in a search engine, so keep your priority on building SEO-friendly content rather than focusing on instant results/traffic.
Let’s walk through the steps!
Do Keyword Research
The foundation of SEO-friendly blog posts is smart and thorough Keyword Research; before you start writing an article, make sure you do thorough keyword research. If you wish to be on the top of search results, you will have to figure out the exact keywords which your readers are actually searching for. Target long-tail keywords, if you are having a new blog, or else you can target short-tail keywords as well.
To make keyword research effectively, you can use any of the following keyword research tools
When you discover a focus keyword to write about, get into it and write your blog post.
Collect information for Writing
Since you have done keyword research now, and you know on what topic you have to write an article. So, to deliver a good piece of content, you need to collect information from the right resources of course.
Study some well-written articles on the same keyword, though if you already have an ample amount of knowledge on the particular subject; you can start writing straight away.
Though, we recommend you go through some of the top-ranked articles, even if you already have them in your mind. By reading top-ranked articles, you might find out something extra that is important to include in the article and produce an ultimate blog post.
Start Writing Blog Post
To start writing a blog post, you should keep in mind that many aspects need to be considered.
Make sure you consider all of them! Try to do your best with an On-Page SEO, but, at the same time, an SEO-friendly blog post doesn’t mean that you have to compromise with the quality of your content. Search engine algorithms always pick the most meaningful content.
Try to produce a blog post that is fresh and engaging, people love to read such articles. The quality content is always shared by people on social media platforms, engage with it through comment box, and ultimately a blog post reaches a higher rank on Google search result and drives traffic in.
Make sure that you insert keywords effectively for SEO-friendly blog posts. Try to use keywords throughout the content, but avoid keyword stuffing, as time went by when such activities worked out well on search engines. Try not to cross the maximum keyword density of 5%, which means that you shouldn’t use the targeted keyword more than 5 times on every 1000 words.
The headline of an article: The title of your blog post is one of the main attractions for search engines as well as for the readers. So, always insert your targeted keyword in the headline, since it is the first thing that reader notice while searching on the web.
Main keyword in the first paragraph: Use your main keyword in the first paragraph of your blog post, and try to place it in the first couple of lines of the paragraph.
Use Small paragraphs: Use shorter paragraphs. A perfect length of a paragraph should be around 5 sentences long. Use headings (H1, H2, H3 & H4) effectively, so the overall article looks perfectly formatted and has an impact on SEO.
The permalink: Another important aspect for creating an SEO-friendly blog post is to optimize a permalink, every blog post has its own unique link, so it is important to put your main keywords in the permalink as well.
Meta Description: This is an additional text that readers can read without opening your post. It gives them an insight into the content. Though it might not be found anywhere in your blog post your readers can see it while searching on Google.
Internal Linking: Keep your previous post linked with your current post, try to include a couple of relevant links that give more value to your current blog post.
External Linking: Google loves when it found outbound links in your blog post. Do include a couple of relevant external links as well. It describes that you are connected with the community.
Optimize Blog images
Images always include an extra value to the content and make it more attractive to the reader. Regardless you use just a single image or multiple in your blog post, make sure you optimized them for SEO.
Place keywords in the title of the images that are relevant to your blog post. It might take a few extra minutes to replace but it is worth making.
The size of the image also plays an important part in the blog post. Upload a big file image affect the speed of your website, and Google does take website speed into consideration when it comes to rank on search engine.
Optimize your content with SEO Tool
Once you are done with the writing and place images on the blog post.
Use one of the free SEO tools to improve your blog SEO performance. Creating an SEO-friendly blog post becomes quite easy if you are using any of the following SEO tools.
- Yoast SEO
- Rank Math SEO
Both these SEO plugins are good and help you to produce an SEO-friendly Blog Post.
So, that’s all for now! Before starting to create a new blog post, spare some time for research and make it clear in your mind what you are going to write.
Keep your blog post updated from time to time, as Google loves fresh content, also fresh content makes your website stronger.
Also, a regular update will improve your writing skills and generate more page views.