How to increase Domain Authority?
Every blogger and website owner must aware of the term DA – “Domain Authority”, and everyone wants to increase their website’s Domain Authority as quickly as possible. We are going to cover some important aspects as to how to increase the domain authority of our website. Although, there are thousands of metrics when we talk about the web world, Domain Authority has been grown rapidly since it enters into the world of SEO (Search Engine Optimization).
Domain authority is a grade or score which shows the strength of a website and estimate how well a website rank on Google and other search engines, on a 100-point scale. The more DA score you have, the higher rank likely you get on search engines.
Why it is important to grow Domain Authority on our website?
Domain authority is scored on a scale of 1 to 100 (wherein 1 being the worst, and 100 being the best)
If you want an on-going growth of your website or blog, you must understand how much important it is to grow DA of your website, higher domain authority open possibilities to get higher rank on Google and other similar search engines.
The websites that have high DA scores are rank higher than the ones who do not have a high Domain authority.
There are several methods as to how you can improve your DA score on Google since high DA score will get a high search engine ranking on Google and other platforms, and higher rank will get more traffic to your website.
How to increase Domain authority score of our website?
Domain authority is not something that you can borrow with other blogger or website owner, you have to earn it on your own. There are various methods as how one can increase their websites’ domain authority. Some of the main steps are mentioned here-in-below that you have to follow in order to get high DA score for your website. But before we dive into the detail, one must understand that domain authority is not something that you can get an overnight, it will take time to grow; but definitely if you follow these below steps wisely.
Content is the KING, as everyone knows! You must write quality content regularly, since content is one of the main factors that plays a major role on a website’s search engine ranking. Content determines its domain authority, and domain authority help to improve your search engine ranking.
Unique content values everywhere, it doesn’t matter how long a article is, what matters is that your content must be approachable and relevant. The visitors must find some value in the article. Keep writing good articles and you will soon notice that your domain authority score will increase day by day.
While you writing article, make sure
- That you do not copy others articles and paste on your website.
- That you post relevant articles, so user will get a value out of it.
- Avoid irrelevant details from your article.
On-Page SEO Optimization
The On-Page SEO is also an important factor to get higher rank on search engine, and improve your domain authority on a longer run.
While, posting article on your blog, make sure that you do proper On-Page SEO to optimize the post and get a higher rank on Google. Below are some points that you need to work on while doing an On-Page SEO.
- Optimize Title and Descriptions of an article
- Use Headings (H1 and H2) systematically, within your article
- Make SEO optimized permalinks.
- Make your images, videos, and other media elements SEO Optimized
- Used relevant keywords within your content (avoid keyword stuffing)
- Format your content properly and systematically.
- Keep posting quality content, since content is the biggest ranking factor for both on-page and off-page SEO.
- Update your article on regular interval, as Google loves fresh and up-to date content.
Work on Technical SEO
Technical SEO is something that you have to work on initially while starting a website, once you get the technical SEO correct right from the beginning, you don’t need to deal with it in the future, again and again.
The following technical SEO settings that must be done to get higher DA score for your website.
- Get your website register with Google Search Console, Bing Webmaster tools & Yandex etc.
- Create your xml sitemap and submit it to Google
- Check your robots.txt settings, to ensure search engine crawler, crawl your website without any hassle.
- Migrate your website to https
Adding internal links to your content (this is a very powerful SEO technique)
Improve your Website Speed
Your Domain Authority score is also depends upon on your websites’ page speed. If your website loads faster, user love to visit your website again and again, as they will get a better experience on your website, which ultimately grow your DA score and also it generate more leads, sign-ups and sales for you.
Though, if you do not have technical skills, it becomes quite difficult to tackle page speed issue; since lot of technical elements involved in it.
However, you can always do the following things in order to increase the loading speed of your website
- Remove unnecessary plugins
- Keep your WordPress & Plugins updated with the latest versions
- Ask your hosting provider for monthly report of your server’s performance.
- Remove cache regularly; use a caching plugin (w3total)
- Optimize size of the images
- Use a CDN (Content Delivery Network) if you have big CSS files and various images
Make your website mobile friendly
A mobile friendly website is not an option now; it is a mandatory thing that every blogger adopt nowadays.
Even Google is working on a mobile first index, and in case your website is not having a mobile-friendly version, then it will be a negative impact on your overall Domain Authority Score.
If you right now check your Google Analytics, you will find more than of 60% searches are come from mobile and not from desktop. Most of the users do searches on their mobile.
Mobile responsive website will surely affects your ranking in Google.
You can upload AMP (Accelerated Mobile Pages) support plugins to your WordPress which will help to make your website mobile friendly.
Improve your internal linking structure
Many websites owner and bloggers are more concerned about external links, and almost ignore the importance of an internal links.
Internal links direct your readers to other articles that are posted within your blog, It will also help to promote your old content. Internal linking also makes it easier for Google and other search engines to index your entire website.
Do post content rich article regularly and keep them link with your other articles. Good content will not only benefit your website, but to your readers as well.
Promote Content through Social Media
Social signals are also a big ranking factor in the eyes of search engines; therefore it is quite useful to promote your content on social media as well.
Promote your content through various social media and encourage your followers to like, share, and comment on your post. To help your users, you must include social share buttons directly on your webpages.
Domain authority is an important factor for various reasons to get higher rank in Google and other search engine. It gives you an overall performance of your website, and also makes you understand where your website stands when compare it with your competitors.
Do follow these above steps and you will surely notice after a while that your domain authority score is start increasing.
Though, as mentioned here in above as well, patience is the key, if you want to see a good DA score of your website.