In this article, we are going to talk about as How sales funnel works and lead to customers on the coherent journey from beginning to end. It just totally revolutionized to be a marketer and make money from the internet.
You know affiliate marketing which means market other people’s products and earn a commission, if I sell some of their stuff. I’ve made millions of dollars online. But it is really cool because if you understand marketing, you can really just work from your laptop and do anything.
Now, what sales funnels are basically you know marketing has evolved. You don’t just you know have a customer click on your affiliate link and buy / purchase a product. Marketing is a lot more complicated nowadays, most customers don’t just want to click on a website and be told to buy something.
So, what you need to do is you need to lead people on a journey. Sometimes you need to convince people why they need to purchase a particular product. In other cases, you need to filter and understand what product is best to offer that particular customer. In other cases, you should not even selling things online at all. You should actually be you know getting that customer to get on the phone with you.
Every situation is different from the other; the first step is you’ve got to research your competitors. Research the other people marketing in your niche. If your competitors are consistently advertising a particular sales funnel. may be they’re collecting an email ids and then giving that customer some free information before they ask for the sale, there’s a pretty good chance of a working funnel for a business.
It might not be perfect but you know if this works, you should be doing it. Again, do what your competitors do. There aren’t new businesses around. Every human need and desire has been fulfilled in some way shape or form for thousands of years. Every single need and desire, you know even if there are new products and new services or new ideas, they all come back to basic human needs and desires and there’s a way to market to whatever those solutions are.
So, just streamlined everything and keep things very basic, get your personalized rate quote and led people through a filtering process where people are committing more and more information. So as you collecting all of the information, you have the main things already filled out. Then you can ask them for their zip (Pin) code and then we ask for the rest of their information.
Now in funnels, we generally go for the easiest information to gather first. Likewise Zip (PIN) code information first because people don’t mind giving out their zip code. The zip code is just a very easy piece of information. It’s anonymous. Nobody minds giving it away, but as people progressed from step one to another, there are increasing amounts of commitment.
Each click of the mouse somebody makes, they are more and more willing to give more personal information, because in their mind they’re more vested in the actual funnel. They’ve spent more time, it’s like an investment. This is one of the reasons why 80% of users never click the audio button on Facebook videos because if you click, it’s like you’re committing to like watch the complete video.
So a lot of people just watch that video on silent because they don’t want to commit to that video. A click is a commitment and you know I use that to my advantage here so I asked for little pieces of information which made people more likely to give me their name, phone number and email address at the end. And as you’ll see, the second step, you know it was just an easy step all they had to do was really click continue and then the third step was asking them for their information.
Name, email, Zip (PIN) code, and phone number, we can easily collect raw data, and then you can use a survey or questionnaire to filter people. You don’t need to make it too complicated. Check what your competitors are doing and try to do something similar. There are all sorts of fancy training out there that will tell you way more complicated ways to do things.
Look at similar companies that are spending lots of money in advertising. That are getting lots of likes or shares on their ads or that are putting lots of ads on Google and simply create the same sort of flow for you and your business.
Now hope this was helpful to you, you can learn more about marketing funnels, let me know specifically what you’d like to learn more about in the comments below. I’d love to hear from you. If you have any questions or if you disagree with anything, let me please know in the comments box below.