Follow us on Social Media
Every business whether it is big or small know that that how much social media is important to grow business nowadays, whether you are in an online or offline business. Though, people know the importance of Social Media, but problem arise when they do not know how to start and what exactly to do, in order to utilize Social Media to promote their business in today’s time.
You have seen in every website which says, “Follow us on Social Media”, but wondered why they put this? Do you ever follow any website or blog after seen this message? I guess never, isn’t? Then, what is the reason behind to mention it on a website or a blog?
Today, in this article, we are trying to explain what does it mean to mention it, and how does it help to grow your business. So, let’s begin..!!
What does it mean to follow on Social Media?
In general, follow on Social Media represents a user who chooses to see another user’s posts and notifications as and when they post next. Getting users to follow their accounts is a primary objective to grow business specifically an online businesses.
Social media platform, likewise Facebook, Instagram and Twitter all have a form of news feed that delivers content to their users/followers. The content of news feeds varies platform to platform, but main objective are same that consists posts, notifications, articles, images and videos from other people whom the user has chosen to follow.
Also, you will get a clear indication whether your content added values to your followers or not, since followers do likes, shares and Re-tweet your content as and when they find some valuable information on your posts.
How to create a Follow us on social media page/campaign?
If you are running an offline business having physical spaces open to the public, then reaching out to the new followers has never been easy.
Mention “Follow us on Social Media” board in your stores, so as to visible to every customer who walks on your store. This will be a good strategy to promote your business to the physical world, and take your business into an online world, steadily. Your regular and potential customers are always interested to know about promotional offers, new launches of products and services.
As far as online audiences are concerned, you can generate an online audience, by placing links, images, banners or designs of your website or blog with a “Call to action” button. For example, you can place a small advertisement on your website, just where you had placed your social media links. Also, you can link one platform with other, so that your users go from one platform to another social media platform, such as sending them from Facebook to Instagram and vice versa.
How to encourage people to follow you on Social Media?
- Link your Social Media profiles with icon on your website / blog
Though, nowadays every website owner / blogger are already doing this really well and place their social profile links on their website template, either on top right of your header, or in the footer so that it shows up on the bottom of all your webpages. Do adapt this tactics, as it is a basic requirement now. Some of the renowned website themes builder prompts you to include these icons.
- Do include your Social Media profile icons in your email
This strategy has already been adapted by most of the renowned organizations, since they include social profile links in their email signature section along with their company details etc. This is becoming standard practice now, and everyone usually placed social links at the bottom of every email they sent to others.
Do adapt this practice from today only, and you will notice that these social icons consistently get some clicks in every email you send.
- Do request your email subscribers to follow you on Social Media
If you are doing email marketing as well, then it is strongly recommended to start this practice for growing your social media followers list. Whenever someone join your email list, send them a thank you email instantly and request them to follow you on Social Media. The thank you email you send to your subscribers must contain your social profile icon links, as suggested here in above already.
How to increase Social Media engagement?
In order to increase engagement on Social Media accounts, one should active regularly on social media pages. As we all know, content is the King, and by posting the content regularly, and communicating with your customers by replying their comments, people will naturally follow your page.
Below are few tips that you can adapt to grow your Social Media profiles quickly:
- Post content regularly, since content is the KING.
- Respond comments of your subscribers.
- Encourage your subscribers to like, comment and share the content.
- Keep your customers engaged by running contest and organize giveaway, time to time.
- Put images on your every posts, since post with images capture more attention than the one which do not contain any image.
- Include emoji’s as well in your posts.
So, that’s it guys, do let me know in the comment section below, as what steps you have taken to grow your audiences on Social Media platform.
Thanks for reading the article..!!
Read more articles..!!