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Ad Networks that Pay for Impressions
Internet and blogging have grown up a lot over the years. Gone are those days when there were only a few ad networks exist that pay for impressions (on a CPM basis), there are hundreds of good ones nowadays.
You can find hundreds and hundreds of ad networks that pay for impressions, even if a reader doesn’t click on the ad shows on the page. Though, you can only make money through the CPM model, if your page views are more than 100K every single month.
There are lots of ad networks for publishers, that payout well.
What are CPM (Cost per Mille) ads?
The CPM advertisement model is based on how many impressions a single ad gets. CPM stands for “Cost per Mille”, or in a general term, “Cost per thousand impressions”.
The word impressions means “appearance on the screen”, so publishers will be paid according to the impressions, and visitors do not need to click on the ad. The impressions count, if they just see the ad.
CPM marketing is good for companies who want to make people aware of new products or services. They focus more on raising brand awareness among people rather than generating sales initially.
The CPM model will be good for those who have a large number of visitors on their blog every single month. If you are getting more than 100,000 page views every single month, then CPM is good for you, and you can be able to generate a good amount of money from CPM ads.
Most CPM networks pay $1 to $10 per thousand impressions.
We have accumulated a list of the best CPM ad networks below so that a publisher who wants to join will get an idea and start making money through the CPM ads model.
PropellerAds bring publishers and advertisers together through its Self-Serve platform and managed service into a complete marketing ecosystem. It is now becoming one of the biggest alternative traffic sources with a 1Bn+ monthly audience and thousands of advertising campaigns launched on daily basis, across desktop and mobile.
PropellerAds offers a different range of ad products including push notifications, Pop-under (One Click) ads, In-page push (Banner), interstitials ads, and smart link ads. They are popular among downloading and streaming sites; since, they can pay you higher CPMs than Google AdSense, depending on your users’ geographical location.
There is no doubt at all that you can do well if you are having good traffic from the US, UK, and Canada.
Getting started with PropellerAds is easy and once you sign-up, you just need to add your domain & verify ownership accordingly.
- Easy to sign-up
- Real-time reporting, which everyone like
- They give 80% of the total revenue to the publishers
- The minimum payout is $100.
- Payment method is Wire transfer, PayPal, Payoneer, and Skrill.
$0.50 to $1.00 for most of the websites. Some niches like file sharing can get over $1.50 CPM.
HilltopAds delivers 12 billion monthly impressions and constantly updated its ads formats inventory, it’s a must-try CPC model for long-tail and mid-market publishers. It provides several high-converting advertising units that comply with the latest BetterAds policy and quite a perfect alternate to Google AdSense.
Their anti-ad blockers technology makes them stand out and ensure publishers that they get paid for most of the traffic. The minimum payout is $50, without charging anything for transaction fees, unlike other ad companies.
Comprises several ad formats, like push notifications, video ads, native ads, pop-ups, direct links, and display banners.
Payment options include Payoneer & Bitcoin with several other methods as well.
CPM ranges from $3 to $5 for tier 1 countries traffic, and can go below $1; if traffic comes from tier 2 and 3 countries.
Criteo is quite good for eCommerce publishers, you can try Criteo along with Google AdSense and other ad networks. Criteo invests $1.3B annually on behalf of our 20,000 brands and retailers in nearly 100 countries.
You can set your minimum price on this platform, and get the CPM rate under that, nothing lower than the minimum price set by you.
You will get easy approval, with an extremely competitive CPM rate.
Variety of ad formats serving hyper-relevant ads that preserve the user experience and produce higher returns across platforms. The model is designed to support top ad formats, including banner ads, native ads, interstitial across iOS and Android.
The algorithm of Criteo determines and displays the right products to your readers.
Better CPM rates range between $1 to $4 if you are having a targeted audience from tier 1 countries.
Media.net is one of the largest pools of advertisers globally, it let publishers maximize their monetization through various ad formats.
They also run the second-largest contextual ads program from Yahoo! Bing Network Contextual Ad network.
Media.net manages high-quality ad supply on over 500,000 websites and its platform and products are licensed by some of the largest publishers, ad networks, and other ad tech companies worldwide.
To get approval from Media.net, you being a publisher required to have original content on your website or blog, which you should update on regular basis.
Media.net is the best for the publishers who are having their major traffic from the US and UK.
The payment threshold is $100 and will be sent either through Wire Transfer or PayPal.
Most likely to get around $1 to $1.25 CPM.
RevenueHits is the simplest way to convert your digital assets into an income property. You can start generating profits from your website’s ad space straight away since there is no minimum traffic requirement.
Easy to join, and get instant benefits from their platform’s intuitive dashboard.
Over 2 billion ad impressions are served daily worldwide, fill rate is 100%. Their robust optimization engine displays the most profitable ads on time, under the user’s topographical location.
RevenueHits has Several ad types including display banners, pop-under ad, in-page push, button, footer, floating banner, shadow box, slider, and dialog.
Revenuehits helping thousands of publishers to monetize their Ad-block traffic by using Pops and Banners ad. Easy implementation will get your monetization coverage for up to 100% of your website traffic.
Around or over $1.5 if your traffic comes from the US, UK, Canada, and Germany, whereas traffic from the rest of the world would get you $0.5 approximately.
Conversant Media is a well-known and popular ad network in the advertising industry. It is one of the most reliable CPM-based ad networks worldwide. They are having 4,000 quality brands, and you will have an access to all premium advertisers at Conversant Media to bid for your ad space.
It has been around for 20 years, with several premium publishers.
They offer monetization for websites, amp (accelerated mobile pages) optimized sites, and mobile apps.
To get accepted, you should have 3,000 impressions per month on your website or blog.
The payment threshold is $25, through paper checks and PayPal.
Best for the beginners who won’t get accepted by other CPM ad networks due to their huge traffic requirements.
Approximate $0.50+ if use banners and skyscrapers, whereas $3.00+ for pop-under.
Being a beginner, you must try as many CPM ad networks as you can, as there are no one-size-fits-all solutions, an experiment is the best way to know which one works best for you.
Though, a proper experiment is needed. If you read through the article till here, we recommend to try at your best and decide what’s works right for you.
Test up to an extent, measure it, and optimize.
Read this article – Some tips for Google Adsense approval